Larry Butler is the PollStar Artist Development Executive Award winner who specializes in artist management, live performance, touring, and publishing. His twenty-plus years at Warner Bros. Records culminated as Vice-President of Artist Relations. Larry organized and ran Jason Mraz’s publishing for the number one hit, “I’m Yours.” In addition to running his Did It Music, Consultancy and Publishing company and his Z. Butler Agency, Larry recently wrote the eBook, The Twelve Lessons of Rock ‘N’ Roll.